Last updated: 24 May 2026

1. Introduction

At new roots, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, register for events, subscribe to updates, or contact us.

Company: Resource Point AB
Brand: new roots
Email: info@newroots.se

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. What information we collect

We only collect personal information that you voluntarily provide to us.

This may occur when you:

Contact us via email or a contact form
Register for an event
Subscribe to newsletters or updates
Submit an enquiry

Depending on the service, we may collect:

Name
Email address
Telephone number
Organisation or company name
Information you include in messages or forms

We may also collect limited technical information such as browser type, device information, and website usage data through cookies and analytics tools.

3. How we use your information

We use your information to:

Respond to enquiries and requests
Manage event registrations
Send newsletters or updates you have requested
Improve our website, content, and services
Comply with legal obligations

We only process personal data where we have a lawful basis under the General Data Protection Regulation (GDPR), including:

Your consent
Our legitimate interests in operating and improving our services
Compliance with legal obligations

4. Data security

We apply appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

All data transmissions are encrypted where appropriate, and any third-party service providers we use are expected to maintain recognised security standards.

While no online service can guarantee absolute security, we take reasonable steps to protect the information entrusted to us.

5. Sharing your data

We do not sell, rent, or trade your personal information.

We may share data with trusted third-party service providers where necessary to operate our website and services, such as:

Event registration platforms
Email and newsletter providers
Website hosting providers
Secure form-processing services
Analytics providers

These providers only process personal data on our behalf and in accordance with applicable data protection laws.

We may also disclose information where required by law or to protect our legal rights.

6. How long we keep your information

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, or enforce agreements.

When information is no longer required, it is securely deleted or anonymised.

7. Cookies and tracking

Our website uses cookies to make your experience smooth, secure, and effective.

Cookies are small text files stored on your device. Some cookies are essential for website functionality, including secure form submissions and site operation. Others help us understand how visitors use the website so we can improve our content and services.

You will be presented with a cookie banner when you first visit our website, allowing you to accept, reject, or manage non-essential cookies.

We only use non-essential analytics or marketing cookies with your consent, in accordance with the GDPR and Sweden's Electronic Communications Act (LEK).

You can change your cookie preferences at any time through your browser settings.

For questions regarding our use of cookies, please contact us at info@newroots.se.

8. Your rights

Under the GDPR, you have the right to:

Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data
Restrict or object to certain processing activities
Withdraw consent where processing is based on consent
Request data portability where applicable

If you wish to exercise any of these rights, please contact us at info@newroots.se.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

9. Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.

The latest version will always be available on our website, and the “Last updated” date at the top of this page will indicate when changes were made.

10. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, please contact us:

Company: Resource Point AB
Brand: new roots
Email: info@newroots.se